Comments on: I am Marketer. Wait, what??

By: Scourings… at Beanstalk Talk

Scourings… at Beanstalk Talk — Wed, 19 Sep 2007 17:14:58 +0000

[...] a guy without collared shirts…oh, good. The upgrade treadmill is accelerating…Jake on weapons of mass disturbance…Jonathon Coulton on the kinder, gentler astroturfing. Share and Enjoy: These icons link to [...]

By: Geoff Livingston

Geoff Livingston — Mon, 17 Sep 2007 23:15:24 +0000

Personally, I like the title pimp.

Just kidding.

Social media has triggered a rebirth and we are all lucky enough to benefit from it. Because now communities can bite back when they get the silicon snake oil.

It’s a sweet time really for those of us who get it and are really marketers, not carpet baggers (which is the image the name seems to inspire). Of course, if you think marketing is bad, try telling people your an honest, ethical PR guy. They usually laugh in my face.

By: Geoff Livingston

Geoff Livingston — Mon, 17 Sep 2007 22:15:24 +0000

Personally, I like the title pimp.

Just kidding.

Social media has triggered a rebirth and we are all lucky enough to benefit from it. Because now communities can bite back when they get the silicon snake oil.

It's a sweet time really for those of us who get it and are really marketers, not carpet baggers (which is the image the name seems to inspire). Of course, if you think marketing is bad, try telling people your an honest, ethical PR guy. They usually laugh in my face.

By: Matt

Matt — Mon, 17 Sep 2007 15:20:48 +0000

My title is “Dir of Community and Marketing” and I tell people I’m not a “suit and tie marketing guy” and that helps a little. I instead tell them that I focus on the internal community of people already using the site and the external community of people who don’t yet know they want to use to site. It helps me sleep at night a little : )

By: Matt

Matt — Mon, 17 Sep 2007 14:20:48 +0000

By: Jake McKee

Jake McKee — Mon, 17 Sep 2007 05:36:31 +0000

Thanks for stopping by, Chris!

So what about the “lobbing” concept doesn’t make sense to you? In my mind, this is actually quite an accurate way to look at what traditional marketing is about. The marketer picks a target, determines the ammunition and then fires. Once the artillery has landed, they look at the results. They rarely seem to pay much attention to the effect this has outside of the splash radius.

Would love to hear more from ya!

By: Chris Brogan...

Chris Brogan... — Mon, 17 Sep 2007 05:32:31 +0000

Interesting. Trench warfare at least seems to make more sense to me than the lob effect. So thank you for adding to the conversation. Interesting thought.

By: Jake McKee

Jake McKee — Mon, 17 Sep 2007 04:36:31 +0000

Thanks for stopping by, Chris!

So what about the "lobbing" concept doesn't make sense to you? In my mind, this is actually quite an accurate way to look at what traditional marketing is about. The marketer picks a target, determines the ammunition and then fires. Once the artillery has landed, they look at the results. They rarely seem to pay much attention to the effect this has outside of the splash radius.

Would love to hear more from ya!

By: Chris Brogan...

Chris Brogan... — Mon, 17 Sep 2007 04:32:31 +0000

Interesting. Trench warfare at least seems to make more sense to me than the lob effect. So thank you for adding to the conversation. Interesting thought.