It’s not the story, it’s how you tell it
October 18th, 2007 Posted in Business Strategy
Thanks Christopher Walken for a reminder that it’s not so much the story, but the way you tell it.
(hat tip: One Mans Blog)
Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.
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