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I’m at BlogWorld Expo and was chatting with someone in the hall about the LEGO Fans. Here’s the brief, paraphrased version of the conversation:
Him: “Wow, I can’t believe how much some LEGO fans spend every year; it’s crazy to spend that kind of money on their hobby!”
Me: “How much was your iPhone?”
Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
