But not every problem requires the same solution. In this case, these are people who are already blogging. Perhaps blogging in large amounts that may know as much, if not more, as any of the blogger types you have in mind. The challenges the Blog Council members face are simply not the same challenges smaller bloggers have. I’ve mentioned them elsewhere, but a few random refreshers:

* How to blog for multiple languages when you only speak one
* How to deal with open communication when your market launches may be staggered for various reasons
* Getting colleagues on board with this “blogging and transparency thing”
* How to take suggestions and properly funnel them through an organization to completion (or at least resolution)
* When to spend marketing money on/around the blogging efforts and when to reject it
* How to blog openly (and thus correctly) in the face of SEC issues
* Alignment of information coming out of the organization (not to get the “message” spun right, but to ensure that the real, actual facts are ALL coming out as the real story, not a single, country-specific part of a larger story)

I’d challenge you to find ANY “smaller blogger” who could offer any real input on issues like these.

Thanks for the comment!

But not every problem requires the same solution. In this case, these are people who are already blogging. Perhaps blogging in large amounts that may know as much, if not more, as any of the blogger types you have in mind. The challenges the Blog Council members face are simply not the same challenges smaller bloggers have. I’ve mentioned them elsewhere, but a few random refreshers:

* How to blog for multiple languages when you only speak one
* How to deal with open communication when your market launches may be staggered for various reasons
* Getting colleagues on board with this “blogging and transparency thing”
* How to take suggestions and properly funnel them through an organization to completion (or at least resolution)
* When to spend marketing money on/around the blogging efforts and when to reject it
* How to blog openly (and thus correctly) in the face of SEC issues
* Alignment of information coming out of the organization (not to get the “message” spun right, but to ensure that the real, actual facts are ALL coming out as the real story, not a single, country-specific part of a larger story)

I’d challenge you to find ANY “smaller blogger” who could offer any real input on issues like these.

Thanks for the comment!

I submit that the larger point made by Greg (from Airbag) is that while the Internet has changed the way everything works, the big, stove-piped organizations still don’t get it.

Marketing ploys like the Blog Council show that the cynical can still take advantage of the old-school corporate types that want to keep doing things the old-fashioned way.

My own suggestion: Invite a bunch of the smaller bloggers, some of us who have built a decent following based on our work rather than gimmicks and ploys and the affiliate-program-of-the-week to join you for a meeting.
Book a conference room at the Marriott, serve some drinks and plenty of food, take your ties off and talk to them.
Have some flip-charts and laptops with internet connections handy.
Assign a few of your own folks to stay sober and write down all of the comments and observations.
Afterwards, keep in touch with these guys and gals, send emails, ask for advice and guest posts.
Help us help you. Thanks for listening.

I submit that the larger point made by Greg (from Airbag) is that while the Internet has changed the way everything works, the big, stove-piped organizations still don’t get it.

Marketing ploys like the Blog Council show that the cynical can still take advantage of the old-school corporate types that want to keep doing things the old-fashioned way.

My own suggestion: Invite a bunch of the smaller bloggers, some of us who have built a decent following based on our work rather than gimmicks and ploys and the affiliate-program-of-the-week to join you for a meeting.
Book a conference room at the Marriott, serve some drinks and plenty of food, take your ties off and talk to them.
Have some flip-charts and laptops with internet connections handy.
Assign a few of your own folks to stay sober and write down all of the comments and observations.
Afterwards, keep in touch with these guys and gals, send emails, ask for advice and guest posts.
Help us help you. Thanks for listening.

Still, seeing the Savoie name in so many places makes me feel good and now that I know there are other Michel, Mike, Michael Savoie’s out there blogging, too, it makes me feel that my work is not in vain!

Savoies of the blogosphere, unite!

Have an amazing day!

Micheal Savoie
Beverly Hills, Florida
http://soldurl.com/SantaSal

Still, seeing the Savoie name in so many places makes me feel good and now that I know there are other Michel, Mike, Michael Savoie’s out there blogging, too, it makes me feel that my work is not in vain!

Savoies of the blogosphere, unite!

Have an amazing day!

Micheal Savoie
Beverly Hills, Florida
http://soldurl.com/SantaSal