6 types of social networking users
The Guardian reports on a new report commissioned by MySpace. The report is called “MySpace 08: People. Content. Culture.” and I’ll be damned if I can find a trace of the actual report online anywhere.
An extensive social networking research project commissioned by MySpace has identified a host of emerging trends and tribes that the website says have previously gone undetected by the mainstream.
The biggest takeaway is the 6 social networking user archetypes that the report comes away with:
Netrepreneurs:
People who accessed the sites for the sole purpose of making money (4%).
Connectors:
People who revel in passing on information and links whenever they come across something they find interesting (10%).
Transumers:
People who follow the lead of others and join groups connected to their hobbies (28%).
Collaborators:
People who use social networking sites to create events (5%).
Essentialists:
People who use social networking sites to stay in touch with friends and family (38%).
Scene Breaking:
People who hunt down new bands and talent online and share that through the site (5%).
Nothing necessarily “new” here, but certainly lends value to the 90-9-1 theory.
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3 Responses to “6 types of social networking users”
Meh. I’m with Melanie on this one — I suspect people tend to be a little bit of many of those points — personally, I’d consider myself everything except scene-breaking.
What I’d prefer to see is more, better tools to help marketers reach these communities in a relevant way. And *then* I’d like to see reports like these. As a PR professional, this information is only marginally useful without the means to quickly and efficiently make use of it.
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So what kind are you? My guess is that it would be hard for those of us in the industry to classify ourselves as one or the other. I suspect it’s an amalgamation of at least three.