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New term: Love Leech

February 28th, 2008 Posted in Business Strategy

I’m coining a new term: Love Leech.

We’ve all seen those business people who add a blog comment saying something like: “I see you’ve blogged about X, then certainly you’ll enjoy X’s closest competitor, my business, X2!”

Sometimes this is just flat out spam, but other times I think it can genuinely be part of the discussion.

What do you think?

(I’m not sure  I’m the first one to coin this term, but a quick Google search revealed that perhaps I am. If not, would the original coinee please to not sue. kthxbai.)


This entry was posted on Thursday, February 28th, 2008 at 9:52 am and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • I see it from both sides...as a blogger I hate the cheapy comments that are almost more about getting another link to their site than it is to plug a product. Now that I work for a vendor in the space I feel almost... well... scared to comment lest I get regarded in the same vein. From the industry side, transparency and sincerity should be the "golden" rules to follow.

    Of course, I'm sweating a bit before I click the submit button for this comment. :)
  • sure, when it sincerely and credibly stems from the context of the discussion and adds texture to it. It seems though in many cases the comment is an obvious "plant"
  • Patrick, thanks for stopping by.

    So are there ANY cases where I might be able, as a rep of XYZ company to participate in the conversation in your opinion? Or is any conversation fruit of a poisoned tree?
  • I absolutely agree! It is mutant of spam.
    It has always seemed so obvious to me that these transparent and vapid comments that are blatantly self-serving and contribute little or nothing to the topic at hand.
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