Social Media’s "New Coke" pending?

Jake McKee is an evangelist for customer collaboration, online communities, and fan groups. He has a rich background in Web development, community management, business strategy, and product development.

Jake is the Principal and Chief Ant Wrangler at Ant's Eye View, a Dallas-based customer collaboration strategy practice. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.