Community Guy – Jake McKee » Blog Archive » What’s wrong with this picture?

What’s wrong with this picture?

March 8th, 2008 Posted in Business Strategy

Anyone want to point out what’s wrong with this picture?

This is a screen capture from the iTunes store showing the audiobook for Wicked. Yes, I get that it’s 19 hours of recorded audio, but $38.95? Wowza. Seems a bit high to me. Actually, seem insanely high to me.

Tags: books, crazy, itunes

This entry was posted on Saturday, March 8th, 2008 at 10:21 am and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Andy Payne

It seems as though they abridged the title to make room for the word "unabridged". I think there's a word for that.

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Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.