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Do YOU believe in Harvey Dent?

March 20th, 2008 Posted in Business Strategy

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I’ve been writing for a while about how disappointed I am in the way most entertainment companies have been handling character blogs. Heroes got pretty close, which was nice, but it still felt lacking.

Batman: The Dark Knight has started their viral campaign (which is to say that it’s really cool and people are spreading the good word). As part of that launch, they’ve launched a campaign site for Harvey Dent, the District Attorney from the movie. It’s a fantastic site in the sense that it seems honestly real. It’s not terribly pretty, and it respects the fourth wall.

Good job, Warner Brothers!

Harvey Dent Campaign Web site


This entry was posted on Thursday, March 20th, 2008 at 2:09 pm and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • Hi Jake,

    I just found out about this via your site and wrote about it as well. Disqus does not support trackbacks yet - but wanted to say thanks for posting.

    Can't wait for the movie too!
  • Yeah, Disqus says trackback is coming soon. Fingers crossed!

    Thanks for reaching out. I'll check out the post.
  • Soon!
  • This is so cool. The Dark Knight is making my 2008 for sure.
  • No question! Dark Knight + Indy 4 = bad ass movie year!
  • IzzyNeis
    Did you see the Joker's viral site for Batman? It's pretty rad: http://whysoserious.com/

    p.s. Thanks for that chocolate bar from SXSW, just finished it yesterday. :D
  • Wow, last time I saw that site it was still in "teaser" mode. Very
    cool, thanks for the heads up!
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