Do YOU believe in Harvey Dent?

March 20th, 2008 Posted in Business Strategy

I’ve been writing for a while about how disappointed I am in the way most entertainment companies have been handling character blogs. Heroes got pretty close, which was nice, but it still felt lacking.

Batman: The Dark Knight has started their viral campaign (which is to say that it’s really cool and people are spreading the good word). As part of that launch, they’ve launched a campaign site for Harvey Dent, the District Attorney from the movie. It’s a fantastic site in the sense that it seems honestly real. It’s not terribly pretty, and it respects the fourth wall.

Good job, Warner Brothers!

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This entry was posted on Thursday, March 20th, 2008 at 2:09 pm and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

EricFriedman

Hi Jake,

I just found out about this via your site and wrote about it as well. Disqus does not support trackbacks yet - but wanted to say thanks for posting.

Can't wait for the movie too!
Jake McKee

Yeah, Disqus says trackback is coming soon. Fingers crossed!

Thanks for reaching out. I'll check out the post.
Daniel Ha

Soon!
Daniel Ha

This is so cool. The Dark Knight is making my 2008 for sure.
Jake McKee

No question! Dark Knight + Indy 4 = bad ass movie year!
IzzyNeis

Did you see the Joker's viral site for Batman? It's pretty rad: http://whysoserious.com/

p.s. Thanks for that chocolate bar from SXSW, just finished it yesterday. :D
Jake McKee

Wow, last time I saw that site it was still in "teaser" mode. Very
cool, thanks for the heads up!

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Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.