“Miss Guided” fails.
March 23rd, 2008 Posted in Business Strategy
New series, Miss Guided focused last week’s episode around a blog called “Lindsay Lopez”, a gossip blog focused around the high school in the show. The characters even go so far as to say that the URL is lindsaylopez.net.
While watching, I fired up the laptop to see how well done the site is. Thing is, there’s no lindsaylopez.net.
ABC flat out fails the Fourth Wall test. These days, it’s not enough to have your television content that sounds smart about the Web. When you have the opportunity to span mediums, and you have audience expectation that you are, why wouldn’t you?
More discussion about The Fourth Wall:
- Do YOU believe in Harvey Dent
- Who needs the Kwik-E-Mart?
- “Heroes” does character blogs right
- The Fourth Wall and Character Blogs
Tags: fourth wall, television
