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The New Journalism

April 21st, 2008 Posted in Building Community, Business Strategy

It seems like only yesterday that journalists were laughing at blogs and the idea that blogs might have something to offer the “news” space.

Things have changed a bit today. According to this study, 73% of journalists survey say they “sometimes or always use blogs in their research. The most often cited reason for using blogs was ‘to measure sentiment.’”

As so many have said for so long, no one media is the source any more. They all play off each other, helping in the ways that make sense to the medium. Thankfully it seems that journalists are starting to admit that you can be a professional and read blogs.


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This entry was posted on Monday, April 21st, 2008 at 8:27 am and is filed under Building Community, Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • This study? You forgot a link methinks, Jake :-)
  • I think them more interesting question, is how many of them use Wikipedia for research and then present the information as fact.

    Should be interesting.
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