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Beautiful woman as an analogy for community development

May 6th, 2008 Posted in Building Community
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Martin, the blogger at the wonderful Community Spark blog recently posted a wonderful article, “Why your online community is like a beautiful woman“. Considering that most of my presentations have some connection to the idea that community is about relationship building, this struck a cord.

I’m already thinking about how I might be able to work this concept into future presentations. Thanks, Martin; hope you don’t mind!

  • Treat her well and you will be rewarded
  • Keep her interested
  • Beauty has to be seen to be appreciated
  • Being beautiful doesn’t make you popular
  • Beauty is not a substitute for personality
  • You will not always get along
  • You will have to deal with jealousy

The full article is well worth the read, so hop over there.

UPDATE: Elisa has taken me (and Martin, the author of this post) to task for using the word “beautiful” as part of this post. While I respect and welcome her opinion, I don’t agree with it at all. There’s something powerful about saying “beautiful woman” versus just simply “woman” (or man, as Martin originally stated). It adds a significance to the concept that doesn’t inherently exist simply be saying “woman” or “man”. We’ve all had that experience of pushing ourselves to be better people, to pay more attention, to drive ourselves on a more positive path as we pursue someone we’re attracted to.

What is beauty? Is beauty incorrectly conceived in this society? All good questions, but not in relation to this post. The analogy is on target, and Martin does a great job of explaining why in the comments.


  • Hi Jake - Thanks for the mention; glad you enjoyed the article.

    - Martin Reed
  • Very cool analogy!

    This post reminds me of one of my books: 'The art of Woo'. It includes a quote from Abraham Lincoln, "Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing."
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