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links for 2007-02-01

February 1st, 2007 Posted in Daily Links

Forrester Research: Organic Branding

Research company Forrester releases a new report: “Brands that connect with their target consumers must be more organic in nature: They must align more closely with their core consumer and be developed and nurtured by those consumers as well as by the com

(tags: forrester branding organicBranding)

This entry was posted on Thursday, February 1st, 2007 at 11:16 am and is filed under Daily Links. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

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links for 2007-02-01

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