Community Guy – Jake McKee » Blog Archive » Rapid Fire

Rapid Fire – Thursday, July 03

July 4th, 2008 Posted in Daily Links

New Survey: 55% of Companies Not Prepared for Online Reputation Crisis

“53% of companies are making reputation monitoring a strategic priority in 2008. Yet, only 42% have any kind of online reputation plan in place”

Tags: research, crisis, dailylinks

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Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.