Six Drivers of Credibility

Jake McKee is the Chief Ant Wrangler and Principal at Ant's Eye View, a business strategy consulting practice focused on customers collaboration and online/offline community building. With a rich backgound in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

Jake is the Principal and Chief Ant Wrangler at Ant's Eye View, a Dallas-based customer collaboration strategy practice. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.