Six Drivers of Credibility
July 21st, 2008 Posted in Building Community
Pete Blackshaw, author of the new book Tell 3000, has collected up a very smart list of the six drivers of brand credibility. This list is brilliant in its simplicity.
Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.
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