How to use current events for marketing

August 27th, 2008 Posted in Business Strategy, Fun Finds

My buddy Jason Falls just emailed me about a new project that Maker’s Mark has kicked off. Using the election cycle crazy, they’ve launched an effort to promote…. the Cocktail Party. Certainly check out the site, but watch the video below ASAP. Quite amusing.

(Do you recognize anyone in that video?)

Good work, Doe Anderson and Maker’s. I’m crossing my fingers that you’re not done delivering hilarity. More from Jason here.

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Vedo

What makes this so remarkable to me is that it looks really fun. They chose to work with a message that they know will resonate with positive humor for their target audience. They pieced together a campaign that brings proven elements of marketing and communications, just with a fun twist.

I hope their efforts pay off.
I hope they raise awareness for voter registration.
I hope more professional communicators learn how to have fun with their messages.

Our audiences just might appreciate the change.
http://nextcommunications.blogspot.com/2008/08/social-media-can-be-ridiculously-fun.html

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Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.