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How to use current events for marketing

Posted on

August 27, 2008

My buddy Jason Falls just emailed me about a new project that Maker’s Mark has kicked off. Using the election cycle crazy, they’ve launched an effort to promote…. the Cocktail Party. Certainly check out the site, but watch the video below ASAP. Quite amusing.

(Do you recognize anyone in that video?)

Good work, Doe Anderson and Maker’s. I’m crossing my fingers that you’re not done delivering hilarity. More from Jason here.

Business/Marketing, Fun Finds

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Vedo 2 months ago 1 point
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What makes this so remarkable to me is that it looks really fun. They chose to work with a message that they know will resonate with positive humor for their target audience. They pieced together a campaign that brings proven elements of marketing and communications, just with a fun twist.

I hope their efforts pay off.
I hope they raise awareness for voter registration.
I hope more professional communicators learn how to have fun with their messages.

Our audiences just might appreciate the change.
http://nextcommunications.blogspot.com/2008/08/...

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