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Tiger Woods: Joining in the fun

August 28th, 2008 Posted in Business Strategy, Fun Finds

Apparently this is the week of humorous videos that are also smart marketing. I stumbled on a video response that Tiger Woods and EA created as a response to a YouTube poster pointing out that a bug in Tiger Woods ‘08 allows Tiger to walk on water.

Rather than getting angry and lashing out (like far too many companies would have), they used the incident as an opportunity for a little fun and a lot of marketing. Check out the video below. It’s fantastic and smart.

Imagine how much fun work would be if we all had this kind of attitude…

This entry was posted on Thursday, August 28th, 2008 at 8:49 am and is filed under Business Strategy, Fun Finds. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Spike Jones

GREAT post, Jake. And so true. If companies can't poke fun at themselves, then what's the point? A holier than thou, we never screw up attitude will just get you hated (in most cases).

startupcfo

Sweet! I wish all companies would do that. And yes, he is just that good!

Logan

Great post -- thanks for sharing. It says a lot about EA and Tiger~

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Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.