Thanks
freanch
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I'd like to see the research, before I can agree with the principle.

Most communities these days are much higher – TripAdvisor has a 30% creator community. Twitter has a much lower number of lurkers than respondents.

I'm sorry but this is an outdated model that damages social network strategies and gives companies excuses for enabling comment only and not collaboration. And they excuse poor numbers of comments and participation with “oh never mind, only 1% were ever going to create content around our ideas anyway, and only 9% would've ever left a comment”. Let's not propagate this archaic principle, hmmm?

i am final year student at Bournemouth Media School and think this is spot on with in the view of particpation being an active contribution.

From the conversation, I understand that this is meant as a teaching aid when engaging people who are just starting to think about this. IN fact, I found my way here by asking someone at Spinspotter where they got the rule from (they referenced it in their pitch).

I am wondering if you see emerging trends. For example, people who grow up with online communities tend to contribute more. Or people in countries like China (online population seems to skew younger). Or specific types of community (for example product ideas versus comments on a blog).

Finally, might it be that in some cases the value is that someone has already done the work. i.e. if I show up at an answers site, the answer might be there. Therefore no need to interact. So the 90 is just a byproduct of how many people it took to answer, versus the total traffic visiting the answer.

Further, are you saying that the same people play the same roles over time? This seems to make some sense when I have looked at sites where it is possible to observe level of participation via points, for example.

Thanks for a great resource and your selection of Creative Commons license.