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The MBA program at Wharton is using “Student Diaries” (i.e. blogs) as a recruiting tool.
They have also created an “Admissions Blog“. Very slick. Nice way to show your incoming students that you’re teaching new principles, not the biz concepts from decades past.
Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
