Flame Wars – by design
December 27th, 2004 Posted in Building Community
Clay Shirky takes a look at flame wars as part of the process of any mailing list or forum.
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Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.
Jake is also the co-author ofSocial Media Marketing - The Next Generation of Business Engagement, written together with Dave Evans.
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