CD Baby
January 1st, 2005 Posted in Blogging/Podcasting, Building Community
When people wonder about whether you can make money and stick to the Google Mantra (“Don’t be evil”), you need to look no further than CD Baby.
The part I find most fascinating about CD Baby is that they have grown by filling a niche and being really good to the underserved. They targeted a specific community, delivered exactly what they community wanted, and continued to work with that community … who in turn created buzz and word of mouth around them like no other.
CD Baby wasn’t/isn’t simply a service TO the community, they are part OF the community.
