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Type “/pizza” in the new Everquest II and up pops a Pizza Hut ordering page – without ever having to get out of the game (something that drives gamers bonkers).
Pretty damn smart on both SOE and Pizza Hut’s part.
Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
