Community Guy – Jake McKee » Blog Archive

How not to corporate blog

March 3rd, 2005 Posted in Blogging/Podcasting

Here’s a great example of how running a corporate blog can actually hurt your business. This is from the company who runs those freeipods.com type sites, apparently. They’re trying to use the blog to “prove” that the promotion actually works, and that they’re not skevvy after all.

Didn’t work. Now I think they’re twice as skevvy as I did before.

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This entry was posted on Thursday, March 3rd, 2005 at 9:02 pm and is filed under Blogging/Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

Jake is also the co-author ofSocial Media Marketing - The Next Generation of Business Engagement, written together with Dave Evans.

Community Guy – Jake McKee

How not to corporate blog

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