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Now here’s a Web ad I don’t mind.
(Roll over the far upper right corner)
Unobtrusive, yet highly informative. Smart, very smart. Now if only we could get rid of the huge 300×300 ads that sit square in the middle of the articles I’m trying to read!
Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
