Hello

I'm Jake McKee

People call me The Community Guy

5 Tips from Nate

5 Tips from Ubisoft’s Nate Mordo Here’s 5 good tips for working with online communities from Nate Mordo, Mananger of Online Marketing for Ubisoft.  Tip #1. Be honest and transparent Internet communities are notoriously good at smelling a rat. If you’re not honest, even by omission, you can get in big trouble. Tip #2. Provide […]

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101 Dumbest Moments in Business

This is a very long list of dumb business moments. It’s a fun (albeit long) read. One of my favorites: 20. He’s a perfect 10 — a 1, plus 9 glasses of sparkling Lambrini! Having barred alcohol marketing that associates drinking with sex, British regulators block an ad that shows women imbibing Lambrini sparkling wine […]

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A little misty…

In late 2002, 10 LEGO colleagues, me included, came together to develop the Community Strategy moving into the future. This group, the “Launch Crew” (we had a whole Mars theme) met for 10 weeks, putting our jobs on hold in the busiest time of the year to develop plans, ideas, strategies and teams. Out of […]

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Google Book Search

At 30 mins, it’s a bit long, but this video presentation by Lawrence Lessig about Google Book Search. (As a side note, Lessig is also using a similar format as Dick Hardt – which is a good thing)

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All for the cost of dinner

Steve Rubel pointed this story out: Last Night Jim Allchin, co-president of Microsoft’s Platforms, Products and Services Division met with a small group of bloggers and technologists here in San Francisco for dinner. The purpose of the dinner was to have an open and broad general discussion about Microsoft, their products and strategies, and general […]

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Putting the Search in Job Search

I was chatting with Jackie Huba on the phone today and she asked an extremely interesting question: “How do you search for people to fill community roles” We chatted a bit about the types of people that make up good community people. Is there a profile? A certain skillset? A college degree that would say […]

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High volume blogs and comments

I don’t tend to comment on things from Jason Kottke, simply because by the time I get to reading his entries they’re well covered. But this was a very interesting discussion of why the top tier (i.e. high traffic) bloggers don’t tend to have comments turned on with their blogs. If you’re wondering why the […]

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Become an Evanglist

Ben posted this great entry on how to become an evangelist: 1. Become an evangelism expert. Gather evidence such as case studies, how-tos and books on the subject. (There’s a growing body of work on the subject.) Put a stake in the ground that will define the edges of your platform of evangelism knowledge. For […]

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Rule: Say who you are

Penny Arcade, the well-known webcomic, has posted a great strip today about fake forum content posting by companies trying to pump their products. Here’s the post in question: Black is probably the most stunning EA game ever. The visuals are so stunning for the Xbox. Although I love playing online, Black should definitely be focused […]

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Beastie Movie

This is a really cool concept: PARK CITY, Utah — Give an infinite number of monkeys an infinite number of typewriters and you’ll eventually get Hamlet. Give enough Beastie Boy fans video cameras and you have Awesome; I Fuckin’ Shot That — the first concert film, or big-time film of any kind, shot by amateurs. […]

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