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Tapping in, creating relevance

May 5th, 2006 Posted in Building Community

Sometimes it’s the simple things -



Roller Warehouse, a supplier of goods for skaters, has created a simple ad/news box that you can quickly and easily place on a web site. They’re specifically marketing it to MySpace users as a way to allow those users to add cool content to their MySpace profiles.



They’ve been getting quite a bit of PR coverage out of this, and they’re telling MySpace users "We’re a business, but we get you and what you’re interested in".



And the best part – this is simple, cheap technology.



So how about you? What’s your company doing to actually connect with the 66 million MySpace users? Or the millions of FaceBook users? Or Friendster users?


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This entry was posted on Friday, May 5th, 2006 at 12:00 am and is filed under Building Community. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
  • http://customersonfire.com karl

    Not only that, they are diligent at monitoring the blogosphere as well, I wrote about them and embeded the tool on my blog for fun, and I noted that I got 5% off if I ordered anything. Anyway, the owner commented on my blog withing hours that he would give me 10% for my excelent evangelism.

    IMHO they should offer a bigger discount, 10% is still, kind of eehhh. If they did 25% that might get some attention. Mind you as I noted on previous posts the business fear of “what if everyone does that?” often gets in the way of doing anything remarkable.

  • http://customersonfire.com karl

    Not only that, they are diligent at monitoring the blogosphere as well, I wrote about them and embeded the tool on my blog for fun, and I noted that I got 5% off if I ordered anything. Anyway, the owner commented on my blog withing hours that he would give me 10% for my excelent evangelism.

    IMHO they should offer a bigger discount, 10% is still, kind of eehhh. If they did 25% that might get some attention. Mind you as I noted on previous posts the business fear of “what if everyone does that?” often gets in the way of doing anything remarkable.

  • http://www.communityguy.com Jake

    Well said.

  • http://www.communityguy.com Jake

    Well said.

  • http://secure.rollerwarehouse.com/default.aspx Rick D

    Hi Jake,

    Thanks for writing up the article on our MySpace News Ticker at Roller Warehouse.

    Yes, you can have 10% off on skates as well!

    As for you Karl, are trying to start trouble or what? 25%! Are you nuts!

    LOL, just kidding. If you really want some skates we’ll hook you up but I doubt you’d be interested in the type of stuff we sell. Unless you have a 12 year old at home…

  • http://secure.rollerwarehouse.com/default.aspx Rick D

    Hi Jake,

    Thanks for writing up the article on our MySpace News Ticker at Roller Warehouse.

    Yes, you can have 10% off on skates as well!

    As for you Karl, are trying to start trouble or what? 25%! Are you nuts!

    LOL, just kidding. If you really want some skates we’ll hook you up but I doubt you’d be interested in the type of stuff we sell. Unless you have a 12 year old at home…

  • http://customersonfire.com karl

    Haha, good for you Rick. My point wasn’t to put you out of business, but to point out 25% would be worth talking about.

    On the skating topic, would you believe i used to skate with Felix in central park?

  • http://customersonfire.com karl

    Haha, good for you Rick. My point wasn’t to put you out of business, but to point out 25% would be worth talking about.

    On the skating topic, would you believe i used to skate with Felix in central park?