Hello

I'm Jake McKee

People call me The Community Guy

Books and Magazines! Oh My!

A while back I talked to Fabio Cipriani about my corporate LEGO blog for a book he was writing. It’s out now, and I just got my copy today. Looks like a good book, but since I don’t read anything but English, I can’t really tell! Also on the "tooting my own horn" front, Forbes […]

Read more

eModeration hits Marketing Monger Podcast

Our friend Tamara over at eModeration was interviewed by Eric at MarketingMonger.com (Eric’s on a quest to interview 1000 marketing people). The discussion is an interesting insight into the ins and outs of adding content moderation to your community building efforts. Developing a solid moderation gameplan for any community is not just a good thing […]

Read more

Y: The Last Man

USA Today blogger Whitney Matheson writes about one of the best books (graphic or otherwise) that I’ve read in a while. I’m not sure why I’ve been putting off writing about Y: The Last Man. Since March, this series of books has been my No. 1 obsession. The premise is simple and provocative: What if […]

Read more

The Power of One

As I blogged about previously, the BrickFest 2006 event this past weekend was fantastic. But of all the great things I saw and heard, there was one story that stuck out more than any other. During the big Saturday night keynote question & answer session, an Asian woman came up to the microphone. She gave […]

Read more

BrickFest: what an event!

I’m back from a great weekend at BrickFest in D.C. and am only a little caught up on my rest. I think I probably slept about 5 hours a night for the last 5 days. The venue was fantastic, the displays were incredible, the people were fun, and the visiting with my former LEGO colleagues […]

Read more

BrickFest, here I come!

For the 5th year in a row, I’m heading out today for BrickFest – the largest LEGO fan event in North America. This year is full of changes, including a new organizer, a new venue, and a new event format. Oh, and this is the first time I will be at a LEGO fan event […]

Read more

Worst domain names

I’m a little late to the party on this one, but I thought I’d pass it along anyway. Just in case you’re wondering if your domain name matters much to your branding efforts, here’s 10 answers: 1. A site called ‘Who Represents‘ where you can find the name of the agent that represents a celebrity. […]

Read more

New book: Word of Mouth Marketing

My friend Andy Sernovitz, head of the Word of Mouth Marketing Association, has a new book coming out soon: Word of Mouth Marketing: How Smart Companies Get People Talking. Andy has been kind enough to provide me with a PDF version of the final book content, and I’ll be taking a look this weekend and […]

Read more

The Webmaster Jam Session

Dallas is hosting some Web development rockstars for a fun event, The Webmaster Jam Session. For those in the Dallas area (and those beyond) myself, Andy Budd, James Craig, Garrett Dimon, Derek Featherstone, Ethan Marcotte, Eric Meyer, Cameron Moll, Jared Spool, Bryan Veloso, and other top experts in Web Design, SEO, and Web Marketing will […]

Read more

Stealth Mode is not smart

Stealth Mode. It’s a term that you often hear associated with either startups or poorly executed consumer interaction strategies. Like when Nvidia tried to "gift" gamers into saying good things about them. Or when an agency tried to sneak bloggers into the blogosphere to talk up Raging Cow milk, check and marching orders in hand. […]

Read more