Hello

I'm Jake McKee

People call me The Community Guy

I've been everywhere, man…

A fun activity – here’s all the states I’ve visited. I’m bound and determined to visit the rest!

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links for 2007-02-26

Nikon 18-200mm AF-S DX VR Lens Review Wowza, if I had an extra $800 laying around, I’d be on this like white on rice. Gimme gimme gimme!!! (tags: photography Nikon lens)

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The Social Community Ecology

(NOTE: I’m moderating a panel at SXSW called "Community Ecology: Finding Balance When Working with Fan Groups". As I prepare my notes and thoughts, I’m going to be blogging more on this subject) I’ve discovered over the years that there’s nothing better for introducing people to community interaction concepts than a good analogy. I’ve used […]

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Blogging and the new Public Square

I stumbled upon this blog post from the Gift Hub blog, where I’ve been called to task for… well… I’m not exactly sure. Here’s the comment: The Community Guy wants a community he literally owns in which the slaves work happily for him for free creating intellectual property that will attract more slaves in a […]

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Community Next Speech Challenge

When I spoke at Community Next earlier this month, I focused on six best practices for companies who want to interact with existing, grassroots communities that have built up around their product/service. Here’s the quick recap of the six: Redefine Success – What does success really look like? If you want to bring community input […]

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LEGO: Seven Years Later

This time seven years ago, the LEGO Company was only just beginning to work on introducing themselves to their adult community, and were finally getting serious about the kids community. In my five years at LEGO the situation on the ground went from having colleagues regularly decline to even meet with me, to having a […]

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links for 2007-02-24

What Does OpenID Mean for Communities? Lee outlines some interesting implications of the further growth of OpenID, a very cool standard for “single login” sign on across multiple sites. (OpenID is way cool and worth your time to check out) (tags: openID community identity2.0)

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The Dawn of My Music

Had Kurt Cobain lived, he’d have turned 40 this week. He died when he was 27. Ouch. I suddenly feel really old. Cobain’s death still make me sad, sadder than it should for a guy I never met. In the late 80s I really liked music, or perhaps really wanted to like music. I was […]

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Six Techniques for Safer User Generated Content Campaigns

I’ve worked with my vendor partner, friend, and all around great folks at eModeration to develop a fun whitepaper: Six Techniques for Safer User Generated Content (UGC) Campaigns. The paper details techniques that creators of UGC sites (brands and marketing agencies alike) to help protect both their brand reputations and their users; while creating a […]

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links for 2007-02-21

When PR Meets Social Media – The Viral Garden JetBlue’s CEO heads to YouTube to almost, but not quite apologize for their crappy service recently. All in all, JetBlue is doing a great job responding to the debacle, but this video comes just shy of fantastic by failing to utter those two great words: (tags: […]

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