Community Guy – Jake McKee » Blog Archive

links for 2007-05-02

May 2nd, 2007 Posted in Building Community, Daily Links

You Call This Transparency?

Good article about the reality of transparcency: “But you could alternately conclude that what’s playing out is the that idea of transparency running up against a practical wall — the need for business to operate, in no small degree, in secrecy. “

(tags: business marketing2.0)

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This entry was posted on Wednesday, May 2nd, 2007 at 1:21 pm and is filed under Building Community, Daily Links. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

Jake is also the co-author ofSocial Media Marketing - The Next Generation of Business Engagement, written together with Dave Evans.

Community Guy – Jake McKee

links for 2007-05-02

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