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What's your kink? Part II.

October 10th, 2007 Posted in Business Strategy

Earlier this week I wrote about the problems with calling your customers “weirdos”. The Mastercard commercial below reminded me how this phenomenon shows up in many parts of our life. Everyone’s weird unless it’s us being weird. Then it’s normal, comfortable, and supportive.

UPDATE:Apparently I’m not the only one that thinks this way.

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This entry was posted on Wednesday, October 10th, 2007 at 9:28 pm and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://www.beanstalktalk.com captain flummox

    It’s a fine line between weird and individualistic. If you build a big enough community of weirdness, does weirdness become normal? That would explain a lot, and is in itself a little weird.

  • http://www.beanstalktalk.com captain flummox

    It’s a fine line between weird and individualistic. If you build a big enough community of weirdness, does weirdness become normal? That would explain a lot, and is in itself a little weird.