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What's your kink?: Case Study

November 9th, 2007 Posted in Business Strategy

I’m at BlogWorld Expo and was chatting with someone in the hall about the LEGO Fans. Here’s the brief, paraphrased version of the conversation:

Him: “Wow, I can’t believe how much some LEGO fans spend every year; it’s crazy to spend that kind of money on their hobby!”

Me: “How much was your iPhone?”

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This entry was posted on Friday, November 9th, 2007 at 6:43 pm and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://www.AfterTheLaunch.com Shama Hyder

    Relativity. What a beautiful thing. = )

  • http://www.AfterTheLaunch.com Shama Hyder

    Relativity. What a beautiful thing. = )

  • http://www.dciginc.com Joshua Konkle

    That’s a great conversation point. I’m fascinated by lego’s, but don’t find it compelling enough to invest my dollars. Outside of communications tools like email and now blogging; I’m big on high-performance driving. However, after evaluating my latest spend, lego’s might be the better option. :-)

    cya Jake

    JK

  • http://www.dciginc.com Joshua Konkle

    That’s a great conversation point. I’m fascinated by lego’s, but don’t find it compelling enough to invest my dollars. Outside of communications tools like email and now blogging; I’m big on high-performance driving. However, after evaluating my latest spend, lego’s might be the better option. :-)

    cya Jake

    JK

  • http://JaneyRedBrick.com Janey

    Giggle, nicely played!

  • http://JaneyRedBrick.com Janey

    Giggle, nicely played!