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WOMMA: Day 1 Takeaways

November 14th, 2007 Posted in Business Strategy

Thanks to a great suggestion in the comments, I’d like to share my four key takeaway from today’s event. Hopefully this helps you not have to sift through as much stuff as I posted!

  1. WOMMA events had stagnated a bit in the past. I’d largely lost interest in hearing from a lot of the same folks about the same subjects. This event has changed all of that. The panels are good, but the individual speakers have been excellent.
  2. It’s more and more clear that there’s going to be a major battle at some point between those who “get it” when it comes to social media/WOM/community and those who are trying to figure out how to force the round peg (consumer engagement) through the square hole (marketing campaigns). There’s a serious lack of vision in far too many marketing people generally, although I’ve largely been impressed with this crowd’s “getting it” factor.
  3. We really need to find a consistent way to talk about all this “Social” stuff… WOM, Community, Social Media, Conversational Marketing, Marketing 2.0… it’s all the same, by and large. Yet everyone is thinking about it as though it’s completely separate functions.
  4. Hiring community managers continues to challenge many, many people. What type of person, what type of skillset, where to put them in the org chart, etc.?
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This entry was posted on Wednesday, November 14th, 2007 at 9:02 pm and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://www.livingstonbuzz.com/blog Geoff Livingston

    Really great round-up. We posted on WOMM on Tuesday about this very tension between those that get it, and those that don’t. We are indeed in a very interesting time.

    I look forward to day 2 coverage! Thanks, Jake!

  • http://www.livingstonbuzz.com/blog Geoff Livingston

    Really great round-up. We posted on WOMM on Tuesday about this very tension between those that get it, and those that don’t. We are indeed in a very interesting time.

    I look forward to day 2 coverage! Thanks, Jake!

  • http://fakeplasticnoodles.com Melanie Seasons

    I especially liked the panel on influencer strategies. Very informative stuff, indeed! I’m looking forward to the rest of Day 2.

  • http://fakeplasticnoodles.com Melanie Seasons

    I especially liked the panel on influencer strategies. Very informative stuff, indeed! I’m looking forward to the rest of Day 2.

  • http://www.damniwish.com Michael E. Rubin, GasPedal

    RE: #3
    Every time I do a presentation on social media, I *always* include a slide that says “Social Media AKA Web 2.0, Conversational Media, Two-Way Web, Emerging Media, New Media, etc.” Basically, I’m making the point that we may call it different names, but we’re talking about the *same thing*. I do this for housekeeping, mainly, but it always amazes me to see the sighs of relief that visibly emanate from the audience.

    Glad to see that things have perked up, Jake, and that you’re enjoying yourself.

    Disclosure: I was the #2 at WOMMA for a long time. I’m not anymore, but still remain a huge fan and friend.

  • http://www.damniwish.com Michael E. Rubin, GasPedal

    RE: #3
    Every time I do a presentation on social media, I *always* include a slide that says “Social Media AKA Web 2.0, Conversational Media, Two-Way Web, Emerging Media, New Media, etc.” Basically, I’m making the point that we may call it different names, but we’re talking about the *same thing*. I do this for housekeeping, mainly, but it always amazes me to see the sighs of relief that visibly emanate from the audience.

    Glad to see that things have perked up, Jake, and that you’re enjoying yourself.

    Disclosure: I was the #2 at WOMMA for a long time. I’m not anymore, but still remain a huge fan and friend.

  • http://www.AfterTheLaunch.com Shama Hyder

    Thanks Jake! = )

    I really like the idea of companies hiring community managers. It takes marketing and PR to a whole new level.

  • http://www.AfterTheLaunch.com Shama Hyder

    Thanks Jake! = )

    I really like the idea of companies hiring community managers. It takes marketing and PR to a whole new level.