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6 types of social networking users

January 15th, 2008 Posted in Business Strategy

The Guardian reports on a new report commissioned by MySpace. The report is called “MySpace 08: People. Content. Culture.” and I’ll be damned if I can find a trace of the actual report online anywhere.

An extensive social networking research project commissioned by MySpace has identified a host of emerging trends and tribes that the website says have previously gone undetected by the mainstream.

The biggest takeaway is the 6 social networking user archetypes that the report comes away with:
Netrepreneurs:
People who accessed the sites for the sole purpose of making money (4%).

Connectors:
People who revel in passing on information and links whenever they come across something they find interesting (10%).

Transumers:
People who follow the lead of others and join groups connected to their hobbies (28%).

Collaborators:
People who use social networking sites to create events (5%).

Essentialists:
People who  use social networking sites to stay in touch with friends and family (38%).

Scene Breaking:
People who hunt down new bands and talent online and share that through the site (5%).

Nothing necessarily “new” here, but certainly lends value to the 90-9-1 theory.

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This entry was posted on Tuesday, January 15th, 2008 at 8:52 am and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://fakeplasticnoodles.com Melanie Seasons

    So what kind are you? My guess is that it would be hard for those of us in the industry to classify ourselves as one or the other. I suspect it’s an amalgamation of at least three.

  • http://fakeplasticnoodles.com Melanie Seasons

    So what kind are you? My guess is that it would be hard for those of us in the industry to classify ourselves as one or the other. I suspect it’s an amalgamation of at least three.

  • http://www.communityguy.com Jake McKee

    Melanie, that’s a damn good question and point. I don’t actually see myself solely (or even mainly) in any of these. Depends on the site, depends on the day, depends on the mood.

  • http://www.peppercom.com/ Erik Sebellin-Ross

    Meh. I’m with Melanie on this one — I suspect people tend to be a little bit of many of those points — personally, I’d consider myself everything except scene-breaking.

    What I’d prefer to see is more, better tools to help marketers reach these communities in a relevant way. And *then* I’d like to see reports like these. As a PR professional, this information is only marginally useful without the means to quickly and efficiently make use of it.

  • http://www.communityguy.com Jake McKee

    Melanie, that’s a damn good question and point. I don’t actually see myself solely (or even mainly) in any of these. Depends on the site, depends on the day, depends on the mood.

  • http://www.peppercom.com/ Erik Sebellin-Ross

    Meh. I’m with Melanie on this one — I suspect people tend to be a little bit of many of those points — personally, I’d consider myself everything except scene-breaking.

    What I’d prefer to see is more, better tools to help marketers reach these communities in a relevant way. And *then* I’d like to see reports like these. As a PR professional, this information is only marginally useful without the means to quickly and efficiently make use of it.