Hello

I'm Jake McKee

People call me The Community Guy

Creating your own posse

A couple years back I was quoted in the book Primal Branding about my work with LEGO. Since reading the book, I’ve been fascinated with the concept that “every brand is a belief system”. I certainly felt that way about the work and product at LEGO, but I’ve wondered what happens when someone says “what […]

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Using the Flip Video in Marketing (Part II)

After SXSW 08, I wrote about how impressed I was with the Flip video camera and how they held huge opportunities for marketings and community folks to relatively cheaply allow people who otherwise wouldn’t be able to engage via video to jump in and get started. Apparently I wasn’t the only one with the same […]

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GET MY MESSAGE Contest – win a Nokia N95

Create a Commercial for Your Webpage, Win a Nokia N95 SOBCon attendees and all website owners alike are invited to submit a commercial for your blog or webpage to the SOBCon Utterz “GET MY MESSAGE†contest. Entries will be reviewed and judged by SOBCon (Business School for Bloggers) attendees on Sunday May 4, 2008 in […]

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How to talk about your competitors

Josh started an interesting discussion in the beginning of April that I’ve been meaning to respond to. Basically he asks “Should you talk about your competitors?” Here’s my problem. One of the other sacred tenets we’re supposed to uphold in the groundswell is to “be authentic.” I strongly agree with this – pretending to be […]

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OCRN: Community Netiquette: How to Avoid Stepping on Virtual Toes

The firehose of OCRN content has been turned on! The next whitepaper is has been posted, and this one is entitled: Community Netiquette: How to Avoid Stepping on Virtual Toes. Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced […]

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Moderation sets the tone

Tweetcret.com launches as a concept similar to PostSecret, twitter-style. Mashable points out a great point about systems that are developed without proper moderation. Operating on precisely the model of the celebrated PostSecret blog, Tweetcret, is very elementary new site, evidently created in virtual anonymity, that offers a Twitter-like tablet for which individuals from all over […]

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Rapid Fire – Saturday, April 26

What ISN’T a Community? – Media Driving with Jay Moonah Continuing the ongoing discussion about the definition of “community”, this post looks to definition by asking “What ISN’T community?” Tags: community, communitydefintion, dailylinks Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Being 33 and male, I’m not even remotely […]

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Rapid Fire – Friday, April 25

U2.com | Official News Remastered early U2 albums? Woot! Tags: u2, music, woot, dailylinks u2.com | John Legend covers “Pride” Apparently it’s U2 Friday! Tags: u2, music, dailylinks BrickJournal : TwoMorrows Publishing, Celebrating the Art & History of Comics “BrickJournal magazine is the ultimate resource for Lego enthusiasts of all ages. Edited by Joe Meno, […]

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FFF: Friday Flickr Find

bregenz stage Originally uploaded by vetlife2005 In what I hope to turn into weekly fare, I’m passing along some of my favorite finds on Flickr. There’s just too much cool content out there to share and now that Flickr has added the “Share This” functionality, it’s too easy not to pass it along. The criteria […]

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Fantastic communication from Southwest

Remember Skirtgate? Southwest Airlines escorted a young woman off a plane because they didn’t like the shortness of her skirt. It turned into a debacle, especially considering the hot pants history of Southwest. Somehow I missed the Southwest apology, and since I’m caught up in talk of quality communication over on the OCRN, I wanted […]

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