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I'm Jake McKee

People call me The Community Guy

The most significant thing you’ll read/watch this year

Posted on 28 May 2008 | 13 comments

When I say that this is the most significant thing you’ll read all year, it’s absolutely true.

My job is to help people understand and implement social tech ideas, and as such I find myself talking to a lot of people who have various levels of understanding about what social media, online community, and customer collaboration is all about. I don’t get bothered when people don’t understand the space, instead looking to those misunderstandings as opportunity for teaching. But there is one thing that drives me nuts: When people say “these people are weird… where do they find the time?” I explain that everybody has their kink.

But Clay Shirky has explained it in far, far better terms than I ever could have. Trust me, you need to watch this. (Or you can read the transcript, but I suggest the video)

  • jaysbryant

    The last 3 minutes are great! Thanks for sharing

  • Pingback: Kevin Warmath » Topic » When you say you just don’t have time, Watch This!

  • http://www.communityguy.com Jake McKee

    Post away – I just reposted it too :)

  • http://www.emersondirect.wordpress.com marcmeyer

    Jake, if you don’t mind , I’d like to throw this up on my blog. I take a few things away but, 1) traditional media is afraid of what web 2.0 offers, 2) we hall have ample amounts of cognitive surplus and 3) one to many as a business model is a dying breed.

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  • http://www.internetdefensetechnologies.com/blog/ Andromeda

    I know I spend too much on TV, but I multi-task as well, so I am typing this and participating while my DVRed show is playing in the background. So I can actually do both and therefore increase it even more.

  • http://www.associatedknowledge.com desabol

    Jake, great find and thanks for sharing. I like the idea that Clay drives home the fact that media (both current and future) is not uni-directional but rather bi-directional; consuming, creating and sharing. A really great reminder and fantastic post.

  • http://www.ktvz.com Barney Lerten

    I’d already bought his book via Amazon because it sounded intriguing – and it is. This is just icing on the cake. It’s not passive VS. interactive, but passive PLUS interactive, We sure live in interesting times, right Gilligan? Right Skipper!

  • pwheat

    100 million hours a weekend watching ads. Wow. From the latest TV ad revenue numbers I searched up ($123B) that means that each weekend possibly brings in ~$674M (Sat, Sunday.) $6.74/hr.

  • pwheat

    100 million hours a weekend watching ads. Wow. From the latest TV ad revenue numbers I searched up ($123B) that means that each weekend possibly brings in ~$674M (Sat, Sunday.) $6.74/hr.

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