Community Guy – Jake McKee » Blog Archive » Marketing = Passion = Changing the World

Marketing = Passion = Changing the World

August 25th, 2008 Posted in Business Strategy

My clients are going to be rolling their eyes over this video, but it’s only because I’ve been making this point for years. Apparently not as long as Steve Jobs. In one minute, Jobs sums up what we should all be chasing - the creation of passion that leads to world changing activities. Why bother getting out of bed otherwise?

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This entry was posted on Monday, August 25th, 2008 at 5:05 pm and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

Jake is also the co-author ofSocial Media Marketing - The Next Generation of Business Engagement, written together with Dave Evans.

Community Guy – Jake McKee

Marketing = Passion = Changing the World

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