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Jake, I have a similar story: I intentionally sent a tweet out that I was disappointed that there were no more invites to the beta version of topify. I was hoping that they were listening. They were, and sent me an invitation…and have responded promptly to my futher queries. Twitter does work – instantly!
Susan
I would argue this demonstrates the failure of the company to showcase where to go for support. Twitter is someone yelling out in an open room. It's not someone knowing where to go for the right resources.
That's a fail of the support channel, not a win for Twitter.
http://www.communityguy.com Jake McKee
Thanks for the comment, Susan. But I couldn't possible disagree more.
Dell could have the best support experience in the world and people are still going to a) skip the proper channels, b) not get what they need out of the proper channels, or c) have an experience in proper channels that leaves them lacking for valid or invalid reasons. Dell's presence in Twitter IS a support channel. They're showing that even if you yell “Dell sucks!” in an open room, Dell is aware and will respond.
That's pretty great support, in my opinion.
http://www.communityguy.com Jake McKee
Thanks for the comment, Susan. But I couldn't possible disagree more.
Dell could have the best support experience in the world and people are still going to a) skip the proper channels, b) not get what they need out of the proper channels, or c) have an experience in proper channels that leaves them lacking for valid or invalid reasons. Dell's presence in Twitter IS a support channel. They're showing that even if you yell “Dell sucks!” in an open room, Dell is aware and will respond.
That's pretty great support, in my opinion.
Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
In a past life, Jake was the Global Community
Relations Specialist for the LEGO Company, where he spent five years on the
front lines of customer-company interaction.