Hello

I'm Jake McKee

People call me The Community Guy

AEV @ SXSW

The Ant’s Eye View team has four sessions in the SXSW 2010 Panel Picker this year. We need your help! Can you vote us up? It’s Never What They Say, It’s What They Mean When someone yells online, it’s easy to get caught up in the negativity, seeing visions of doom and gloom. But more […]

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The United Breaks Guitars Effect

Last week I wrote about the United Breaks Guitars story and the reaction that because it wasn’t directly responsible for a drop in United stock price, it was still significantly problematic. So you can imagine my reaction when I saw the photo below last week while standing inline at the American Airlines check-in desk. I […]

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USS Green Bay, here I come!

A few months back, some bloggers were invited to fly onto the USS Nimitz, a working aircraft carrier. Reading the stories of the trip (here, here, here), I was jealous beyond belief. You see, one of my life goals is to visit (hopefully via an arrested carrier landing) such a ship. I saw Top Gun […]

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Healthcare Reform Explained by Dan Roam

Thanks to Lee, I stumbled on this incredible presentation by Dan Roam, author of “Back of the Napkin“, a great book about visual thinking and explanation. Dan explains the current healthcare debate in great detail, yet utter simplicity. This is a must watch (must click?) for all of us. Healthcare Napkins All View more documents […]

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Great Presentation: Social Media Strategy Instead of Tools

Very nicely done presentation on how to best approach social media. PRSA: "Social Media – Strategies instead of Tools" View more documents from Kevin Lim.

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Absolutely amazing video: U2 Spyplane Ride

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A humbling story

I have been “out there” on the Web for years now. Search my name and you can piece together a pretty solid picture of who I am, where I’ve been, and what I’ve done going back years. There’s a lot of downside to this, but without question the biggest upside is that when you have […]

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ASK: 8 tips for successfully working with your legal team

For anyone who has developed community programs as part of a medium to large corporation, there are two words that can send shivers down their spine: Legal Department. In today‚Äôs business culture, the internal legal department has taken on a powerful role, and many marketing and community building employees find themselves at odds with legal. […]

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I want to work at Netflix

As a business owner, I need to set a recurring calendar reminder to absorb the presentation embedded below once a quarter. Seriously, this is absolutely the best story on how to improve and set corporate culture. Warning: This is a 128 slide deck, but well worth your time. Culture View more presentations from reed2001.

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Case Study: Comics in Community Communication

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During this period I had a unique challenge of trying to convince my colleagues, smart folks who were solely focused on kid oriented programs and projects that there was value in […]

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