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Fantastic internal video from Kodak. Watch it, then check out Virgina’s take.
Oh, and read the comments on the YouTube page if you really want to see how not taking yourself too seriously plays with the "real people".
Jake McKee is the Chief Strategy Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
