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I'm Jake McKee

People call me The Community Guy

Social Media ROI Is Meaningless

Posted on 12 Apr 2010 | 0 comments

Social Media ROI is meaningless.

There, I said it.

OK, maybe that’s not entirely true. But if you product or service isn’t relevant or isn’t up to snuff, then concerning yourself with your Social Media ROI is the wrong place to start your planning. More on this point in this video:

Worry Less About ROI – Worry More About Being Relevant from Ross Kimbarovsky on Vimeo.