Community Guy – Jake McKee » Blog Archive » Social Media ROI Is Meaningless

Social Media ROI Is Meaningless

April 12th, 2010 Posted in Building Community, Business Strategy

Social Media ROI is meaningless.

There, I said it.

OK, maybe that’s not entirely true. But if you product or service isn’t relevant or isn’t up to snuff, then concerning yourself with your Social Media ROI is the wrong place to start your planning. More on this point in this video:

Worry Less About ROI – Worry More About Being Relevant from Ross Kimbarovsky on Vimeo.

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This entry was posted on Monday, April 12th, 2010 at 8:56 am and is filed under Building Community, Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.

In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

Jake is also the co-author ofSocial Media Marketing - The Next Generation of Business Engagement, written together with Dave Evans.

Community Guy – Jake McKee

Social Media ROI Is Meaningless

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