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The Community Manager Role

April 16th, 2010 Posted in Building Community

Yesterday I wrote about the “LEGO is…” meme that I ran across on Flickr. I actually found this meme thanks to a Google Alert on my name. Much to my own humble satisfaction, I loved seeing this quote:

“LEGO is seeing Jake McKee @ BrickCon and being simultaneously star struck and yet feeling like he is a friend I know well.”

That single quote makes me feel better about my 5+ years as a community manager than anything else. What a great synopsis of the goal of community manager: to be personal while also creating a persona that drives people to work on behalf of the company. It really is that simple.

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This entry was posted on Friday, April 16th, 2010 at 9:52 am and is filed under Building Community. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
  • brickenrocker

    It really is that simple, but I hope it can stay that simple. I do appreciate that you got the ball rolling in many ways, but I don't want that ball to grow so big that Indiana Jones has to keep running.

    Keep going to cons. Maybe one day I'll walk up and say hey if you don't look busy.