People call me The Community Guy
I’m Jake McKee, aka: The Community Guy. I am a partner at PwC, one of the world’s largest (and most awesome) auditing and consulting practices. The team I work with helps large, complex organizations develop and implement better ways to engage with their customers and employees.
I joined PwC when the company I co-founded, Ant’s Eye View, was integrated into PwC.
In a past (work) life, I spent 5+ years as the Global Community Development Manager for the LEGO Company. My primary function was as a liaison between the company and the adult LEGO hobbyists. I worked on projects and activities that helped to integrate the adult fans in the daily operations of the company.
I was part of the Community Development Team, a group we lovingly called an “incubator for where projects go to be born”. The group was spread over no fewer than 5 countries, and covered a wide range of projects including the LEGO Club, and of course the adult fan relations. We worked to change the company’s approach to one of marketing with consumers, rather than marketing at consumers. (I talk about this in past tense only because I’m no longer part of the team)
I went to school for traditional 3-D product design, but in 1994 I found the Internet. I soon realized that the concepts of product designs applied, but in a brand new way. A few days after graduating with a Product Design degree, I left Oklahoma State U. to move to Dallas and start with i.con interactive, a rising Internet development agencies. Later, I ran the Web development team at NVision Design, the agency that was responsible for the email viral game Elf Bowling. If you know it, you know it well. If you don’t know it, you missed out. It was kind of a big deal…
If you’re interested in finding out more about my work experience, check me out on LinkedIn.
“Jake isn’t the community guy, he’s THE Community Guy. And he might be the first one out there to recognize the power of connecting and empowering a company’s biggest fans. From his mantra of “Everybody goes home happy” to his thought leadership on a host of social media tools and techniques, Jake knows communities. And on top of that, he’s a great guy and fun to be around.”
“I would highly recomment Jake for he is a reliable and creative person who brings results to any project he is associated with!”
“Jake made the mystery of building, sustaining and utilizing a growing community into a tangible outcome. Jake has an uncanny way of making the whole team perform better without forcing an agenda.”
I spent a great deal of my life snapping pictures. Whether on my iPhone, Nikon D7000, Olympus OMD E-M5, or Lytro, I take a lot of pictures in the course of the day. I love capturing moments and creating art that photography allows for.
If you’re interested in seeing a few of my images, check out my photo site at:
If you’re curious, the photos you see on this site are mine. The Buick Skylark was shot in Georgetown, Texas. The gear was shot in Panama. The bikes were shot in Amsterdam.
Partner at PwC
Jake McKee is an evangelist for online and offline community building, social customer engagement, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.
Jake is a partner at PwC in the Advisory practice, working on digital change and social engagement projects.
You can find his full resume on LinkedIn.
Partnership; 10,001+ employees; Accounting industry
September 2012 – Present (1 year 4 months) Austin, TX
Jake is a Partner within PwC’s Customer Impact Consulting group responsible for driving the Social Media Consulting practice. Jake helps clients from strategy to execution to build greater business agility and impact through Social Media and Online Communities.
Privately Held; 51-200 employees; Marketing and Advertising industry
February 2006 – July 2006 (6 months)
Responsible for overseeing all Consumer Interaction Strategy (especially as relates to social media implementations)
Oversaw usability, Information Architecture efforts.
Developed models for brand-to-consumer and consumer-to-brand interaction for clients such as Dr Pepper, Brown-Forman, the LAPD, Greyhound Bus Lines, and ConocoPhilips.
Worked with brand clients on topics such as pre- vs. post-moderation, blog writing training, and community/consumer interaction.
Privately Held; 10,001+ employees; Consumer Goods industry
October 2000 – February 2006 (5 years 5 months)
Senior level community evangelist and strategist, performing duties in community relations strategy,non-traditional marketing, leadership, business development, product development and Web content development. Created and implemented LEGO community strategy and maintained a relationship with the LEGO Groups most loyal customer base; worked with colleagues to fully understand and market with that customer base.
Privately Held; 11-50 employees; Financial Services industry
October 1998 – October 2000 (2 years 1 month)
Responsible for overseeing all Web development integration work - taking graphic design elements and tech code elements and turning it into a user experience, as well as overseeing usability testing and information architecture.
Responsible for a team of up to 14.
December 1996 – October 1998 (1 year 11 months)
Helped to transition the company from a small, five person shop to a multi-million dollar multimedia development and
strategy firm, which was later acquired by Luminant Worldwide. Led all Web development activities for the company, including usability, strategy, QA, implementation, and sales support. Integral part of a development team that created the first Dallas Stars Web site, 2 seasons of the Texas Rangers site, and 2 seasons of the Texas Motor Speedway site.
August 1992 – December 1996