Cool beta signup model
From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial usage.
Trends
I’ve been meaning to share these two presentations for a while. Both are very cool, and both deal with trend prediction. The first is for 2011 and the second for 2010. Take a flip through them. Some interesting predictions about what we’re going to see this year and what we saw (and didn’t) last year.
2011
JWT: 100 Things to Watch in 2011
View more presentations from JWTIntelligence
2010
JWT: 100 Things to Watch in 2010
View more presentations from JWTIntelligence
Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.
Jake is also the co-author ofSocial Media Marketing - The Next Generation of Business Engagement, written together with Dave Evans.
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