Cool beta signup model
June 26th, 2011 Posted in Business Strategy
From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial usage.
Like this post? Check out some related content:
Jake McKee is the Chief Idea Officer and Ant Wrangler at Ant's Eye View, a customer experience strategy practice focused on helping clients escalate their customer experience. With a rich background in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.
Jake is also the co-author ofSocial Media Marketing - The Next Generation of Business Engagement, written together with Dave Evans.
-
Categories
- 10questions
- Ant's Eye View
- askcommunityguy
- Blogging/Podcasting
- Books, Movies, TV
- Building Community
- Business Strategy
- community
- contest
- Daily Links
- Doing It Right
- Events and Speaking
- Friday Flickr Find
- Fun Finds
- I'm Famous!
- Interviews
- Jobs
- Podcasts
- Projects
- Rants
- The Internet
- Things I Like
- Tricks of the Trade
- Uncategorized
