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Twitter reaches 11% of online Americans

February 27th, 2009 Posted in Building Community, The Internet

Wow. Still think that twitter is “pointless and dumb”?

Online microblogging services like Twitter, a popular social media tool for many media companies and television networks, are used by 11% of online Americans, according to a research report conducted by Pew Internet & American Life Project in December and released today. That’s up from 9% of online Americans using the service in November.

Back in May, Pew reported online microblogging usage at about 6% of online Americans.

Twitter users skew young, with one in five online Americans in the 18-to-24 demo using Twitter. But Pew also said the median age of a Twitter user is 31, compared to 27 for MySpace, 26 for Facebook and 40 for LinkedIn.


  • Funny...my customers (who are supposed to be less techie than me) are more active on twitter than me.
  • Leo
    11% sounds kind of high to me. If you ask a random person on the street what Twitter was, most would still look sideways at you.....and the people who have an idea (thanks to CNN and other news outlets), still don't use it....

    I don't think that it is going to be able to make the leap totally into the mainstream like facebook...the application is wonderful for news and if you need breaking local stuff but other than that, where is the WIIFM factor?
  • I agree 11% sounds high, but Pew is usually pretty accurate in my experience with them.

    And I was just reading Dave Winer's post here (http://www.scripting.com/stories/2009/02/27/aBi...) last night and wondering if Twitter usage might actually be much higher in the future than we expect it to be. Maybe Twitter will be the MySpace... builds a huge audience but sets the stage for a longer term player (MySpace vs. Facebook).

    After years of saying "oh that won't possibly go anywhere" and being dead wrong, I've stopped saying that.
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