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eModeration expands their services

March 17th, 2009 Posted in Building Community

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My friends at the fantastic moderation company, eModeration, have launched a new suite of services that are worth checking out.

Setting up a new community
This is for companies that want to create a new community, or add to an existing community – for example, launching a new virtual world experience to an existing site, or relaunching an existing site, with a new community strategy. Some of the services that eModeration provide as part of this package include: objective and strategy creation; market research; defining community products and tools; seeding programmes; moderation tools; advising on tone, culture and content to fit brand values; writing user guidelines, help information, community rules and FAQs; and best practice consultancy.

Strategic analysis and health check – for existing communities
This is for companies that have an existing community, but want to make it work better for them. eModeration will: assess what is working and what isn’t; evaluate the community goals; create or enhance a community integration strategy; evaluate and recommend community tools and products; evaluate and advise on tone and culture; and lead the overall change management process.

Ongoing community management
This service allows companies to outsource their ongoing community management to eModeration’s team of community experts. The key aim of this service is to encourage positive participation by users in the community; and to assess progress and success of the community. The ongoing community management package includes: hosting communities, including seeding message boards and encouraging discussions and contributions from users; daily checks to ensure the community is functioning properly; continual feedback on how to improve how it is working; integration with a brand website; writing community newsletters and creating content from user contributions; keyword tracking and buzz monitoring; beta testing for new features; and ongoing analysis of trends, competitors and industry insights.

You can learn more about eModeration at their Web site. Tell ‘em Jake sent ya.


This entry was posted on Tuesday, March 17th, 2009 at 1:00 pm and is filed under Building Community. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
  • Jake,

    You are so right, eModeration is a great business and they are definitely one of the leaders in the Moderation field. There are also a few others out there as well, namely LiveWorld, Tempero, ICUC and Mzinga (full disclosure - my company)

    We have all seen the "Moderation role" mature over the last couple of years, from being strictly a reactionary role, to one that is more interactive and participatory, while also taking on a "supportive" role. While clients may not need those types of services, we have seen more and more leverage those roles to enhance their community, and they have proved to be more successful.

    We have been providing those roles and responsibilities over the last 3 years for some of our clients, across numerous platforms and across multiple demographics.

    I realize that this post was geared towards eModeration, and as I said, I have the utmost respect for them, but I also want to ensure that companies have all of the information that they need to make the appropriate decision that will benefit everyone involved.

    Mike P / @nhscooch
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