Comments on: Success by 1000 Paper Cuts

By: Authority Networker

Authority Networker — Thu, 23 Apr 2009 21:20:28 +0000

Traditional marketing methods don't work as well as they used to. Most people today aren’t very receptive on being ’sold’ on something. They are tired of this method for business, and a new method is now available that will make everything easier and natural…it's called attraction marketing. In incorporating this authority networker method formula into your business, you act as an educator as well as a seller while you develop ongoing relationships with clients. The results will be much more favorable then if you were to try to hard-sell everything.

By: Shaun Abrahamson

Shaun Abrahamson — Sun, 05 Apr 2009 04:36:39 +0000

Couldnt agree more. I think in some ways, having to prove through gradual success, is better than have to respond to “get me a community” or “I need something viral”.

By: Jake McKee

Jake McKee — Sat, 04 Apr 2009 17:43:22 +0000

Derek, nice catch! I'm fixing now!

By: Derek Schin

Derek Schin — Fri, 03 Apr 2009 22:33:35 +0000

Nice article Jake. One thing, though. You said: “The idea is simple: start with the smallest element of activity that you can do without having to get full blown approvals, budget sign offs, or legal approvals.”

I know you're going for the idea of small changes here, so this is kind of counter-intuitive, but I think your advice is better if you substitute the word “smallest” with “biggest.” Right?

Derek

By: bruce christensen

bruce christensen — Fri, 03 Apr 2009 14:11:57 +0000

Today your post has inspired me to make a small contribution (paper cut) to saving the name of the Party.
It concerns me that this fun-loving, social word is being associated with bad behavior.

I realize that I fight against many popular and accepted activities, but someone needs to do something to protect the good name of the Party.

I am slicing this first paper cut with the hope that we can all see the Party as the pillar of social support once again.

By: Dara

Dara — Fri, 03 Apr 2009 12:37:34 +0000

Jake–You hit the nail on the head. I talked about this at my WOMMA Webinar this past Wednesday. If only we could do word of mouth marketing without fixing customer service issues–it would be a lot easier! It's hard to work across functional silos to fix problems–it takes leadership and relationship building. But you are right–it's my responsibility as an employee and the payoff–better services–is huge. Dara, depaulquad.com

By: Rhonda Rice

Rhonda Rice — Thu, 02 Apr 2009 19:50:07 +0000

This I like very much. Agree 100%. Take the step forward and build up the momentum for positive change.

By: Shawn Morton

Shawn Morton — Thu, 02 Apr 2009 17:45:21 +0000

Jake, couldn't agree more with this approach. It is how we've been able to get so many social media projects rolling at Nationwide.