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While talking to one of my friends and former co-workers from LEGO, she pointed out that social media is "that area between word-of-mouth and traditional CRM".
Brilliant, and simple.
Jake McKee is the Chief Ant Wrangler and Principal at Ant's Eye View, a business strategy consulting practice focused on customers collaboration and online/offline community building. With a rich backgound in customer collaboration, online communities, and fan groups, and Web development, community management, and product development, Jake helps organizations understand how to act like groups of people, rather than soulless money making machines.
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Copyright 2003-2008. Community Guy - Jake McKee.
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