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Thomas Hawk Replies

June 18th, 2007 Posted in Building Community

After my post about Thomas Hawk, CEO behavior, and Zooomr vs. Flickr last night, Thomas jumped into the comments and kicked off the discussion. Kudos to him.

Due to some comment limitations his in-depth reply wasn’t accepted and he asked me to repost it:

Jake, a little background on my involvement in Flickr over the past few years is in order.  Thank you for lifting the character limit as I’m not particular good at brevity.

I am very obsessive compulsive. This can be good and bad. On the good side I can have an amazing amount of passion, drive and energy to accomplish things. Even great things. As an artist I’m trying to finish 500,000 fine art photographs before I die for instance. This would likely make me the most prolific photographer who has ever lived. I’m not saying that to brag and there are certainly many who would argue that I pursue quantity over quality, but that’s who I am.

I have literally lived inside of Flickr for the past 2 years. Both before and after I began work on Zooomr — I have spent on most days an average of between 14 and 20 hours inside the site. I have uploaded over 9,000 photographs, I have over 6,000 contacts, I have received over 40,000 comments on my photos. I have personally faved almost 25,000 photographs. In addition to these activities I have been very, very involved socially on the site. I literally post in forums and groups every single day. I have stayed up all night long posting in forums before. Frequently I will not go to bed until 3am in the morning because I am active on Flickr.

For the last 2 years I have eaten, slept and breathed flickr.

Now I know that this is not healthy. And in fact to the extent that other more important things in my life have suffered in some ways I feel regret over some of this time spent.

Still, the fact remains that I have been far, far, more active than you have on Flickr.  I think you need to know that about me.

That said you have to understand how integrated flickr has become with who I am today. I don’t expect you to understand this really, but if you ask those that really know Flickr they will in fact confirm my involvement.

I could no sooner quit talking, thinking, debating about flickr at this point than I could cut off my hand.

Well before Zooomr I have been an ardent anti-censorship proponent on Flickr. It was I who started the very first "Uncensored" group on Flickr. A group that has evolved into one of the most active groups on Flickr and that has spawned 60 or so other uncensored groups on the site.  A group, by the way, that is censored by Flickr today.  You can’t get to my posts in it unless you are logged into Yahoo.

I tell you this because I think you need to understand that irrespective of anything else I have been as connected to Flickr as any zealot might be connected to their religion. And when something gets that deep inside you (yes I know it’s only a photo sharing site, but for a handful of us it something far more) you just can’t *not* talk about it.

Now with that in the background I think you will find me talking less about flickr in the future. For a few reasons. First, my obsession with Flickr is not healthy. Too many more important things have suffered because of it. Also as Zooomr has gotten better and better and especially more social with our most recent release I suspect I will be spending much more of my social photo sharing time on Zooomr rather than Flickr.

But also in some ways my heart is breaking with Flickr. It’s hard to really put into words but the past month has in fact been very stressful and hard on me personally.  I think yesterday I posted what will be my last image to the site.

I can tell you that as passionate as I’ve been about the censorship issues I have equally been passionate about other issues on Flickr. And much of it well before Zooomr. I have argued about the need for trackbacks on Flickr, for stock photography on Flickr, for image search on Flickr. I’ve debated many things that have little to do with Flickr on Flickr. The right to shoot an anonymous couple at their wedding in City Hall, artists who make babies cry, altercations with security guards, politics, alcohol, food, religion, photographic technique. So many things really.

Many of the people on Flickr and especially in the deleteme uncensored group are like my family. They are really that close.

You might not like reading my criticisms of Flickr. But at the end of the day my blog is a personal web blog. A place where I can go to talk about things that are intensely personal to me.

I understand that what I say here has much larger implications than my own thoughts. And I can understand how that might bother you, especially given that I am now working on a competing project to Flickr.

But that’s who I am. And that’s all I can really give you at this point. I think you might understand more if you’d lived in Flickr. But you haven’t. Not like I have anyway. And until then I couldn’t begin to hope that you might understand.

To answer some of your questions.  Zooomr is not a "business" to me really.  It’s a passion.  It’s something I’m doing to make the world a better place for photography as a photographer.  It has a beautiful and vibrant community.  One of the most passionate communities that exist on the internet today.  I think we are doing something right there.  My salary for working on Zooomr by the way is 0.  I’ve taken out a second mortgage on my home to fund it.  I work a second day job to make ends meet.

Personally I have felt that I’ve given up nothing with regards to my community involvement with Flickr since joining Zooomr.  I’ve written many many positive words about Flickr since I’ve joined Zooomr.  I’ve praised their geotagging efforts, their sets of sets, the people many, many times. My most popular Flickr post that I’ve ever written I wrote after I joined Zooomr about the 10 best ways outside developers were developing for the site. 

But when I see things that bother me I’ve been critical too.  I wouldn’t expect to just shut up.  Simply because I’m working on another photography project.  I do think it’s important that I disclose that affiliation, which I’m very good at doing.

2a, yes.  2b, no. 3.  I don’t know, maybe, maybe not.  3b. no.  4.  yes.  5. No, I say and write what I feel — I’ve never felt especially constrained by the "repercussions" of the blogosphere. I’m all for free and open speech.

By the way and this doesn’t really mean anything except to give you a sense of how utterly I’ve been involved with Flickr over the past few years.  Do a couple of Google searches.

"thomas hawk" flickr = 290,000 results

"stewart butterfield" flickr = 133,000 results

"caterina fake" flickr = 136,000 results

"heather champ" flickr = 43,400 results

"Cal Henderson" flickr = 53,000 results

"Jake McKee" flickr = 15,300 results

There is not a person alive who has written about Flickr more than I have.  To expect me to shut up or only say positive things about them now that I’m working on Zooomr probably won’t happen.  I’ll probably blog less about them in the future because I decided yesterday to largely stop using the site — except for hanging out in the deleteme uncensored forum with my pals.

Again, thanks Thomas for the lengthy reply and willingness to have the conversation. I don’t even begin to disagree that you are and have been a power user of Flickr, or that you are a fantastic photographer.

But I’m of the extremely strong opinion that we are the choices we make. You answer that you’d be completely comfortable with the Facebook CEO hanging out on MySpace all day bashing them is acceptable to you. That’s where we differ. I’m of the opinion that the CEO of a company, no matter how committed or how financial tied that CEO is to a company, represents that company. You said it yourself:

I understand that what I say here has much larger implications than my own thoughts. And I can understand how that might bother you, especially given that I am now working on a competing project to Flickr.


Well said. In fact this dovetails with another point you make:

But when I see things that bother me I’ve been critical too.  I wouldn’t expect to just shut up.  Simply because I’m working on another photography project.  I do think it’s important that I disclose that affiliation, which I’m very good at doing.

Completely agree, and as you say, disclosing affiliation doesn’t equate to carte blanche for saying or doing anything you want. But here’s the real issue – you’ve not yet made up your own mind about what Zooomr is and where it’s going.

Zooomr is not a "business" to me really.  It’s a passion.  It’s something I’m doing to make the world a better place for photography as a photographer.  It has a beautiful and vibrant community.  One of the most passionate communities that exist on the internet today.  I think we are doing something right there.  My salary for working on Zooomr by the way is 0.  I’ve taken out a second mortgage on my home to fund it.  I work a second day job to make ends meet.


Either this is a business or it’s not. Either you and Kris are building a business, and engaging users or you’re having fun playing around with code. I have to believe that you’re building a business that you hope to see financial return and/or reward from or you wouldn’t have mortgaged your house or signed up for a second job.

If that’s the case, perhaps you should care a bit more about the perception, as the Zooomr CEO, you give off to the blogosphere. Who wants to sign up for and participate with a web service that they’re unsure will exist in the near future? Where the CEO regularly present an unprofessional, negative vibe? Where the core marketing plan seems to consist solely of siphoning off users from their biggest competitor? Who seemingly has no understanding of the Word of Mouth concept?

The scary part here is that you seem to have gambled everything on something you don’t believe in. Either you don’t understand the impact your presentation has on the usage of your service or you don’t care. Either way, my stomach drops at the idea that you’re gambling your financial future in that way.

That’s none of my business, of course. If you want to sink money into Zooomr for the fun and  experiment of it all, more power to you. I just wish you could do it without trolling the flickr forums. Stewart’s recent comment clearly states the level of frustration the flickr staff has for your actions, and I know that personally I skip over most posts that I see from you or that you’re involved with. That’s sad too, considering the value I place in your thinking on the things you post about.

UPDATE: My new e-Friend, Jason Lefkowitz sums this issue up nicely in the comments:

Jean-Luc Godard famously observed of movie reviewers that the best way to criticize a movie is to make another movie. I would go a step further and say that, if you want to criticize, you have to choose one approach or the other: if Movie A prompts you to make Movie B, it’s disingenuous for you to also write reviews describing how Movie A sucks. In other words, you can either respond with words, or you can respond with actions.

With Zooomr you have decided to "make another movie". That’s fine – it’s actually laudable. But it also means that you have to let your work speak for itself. Zooomr as a service should stand as an articulate enough refutation of the things you dislike about Flickr. If it isn’t, nothing you can write will change that.

Wonderfully said!


  • The scary part here is that you seem to have gambled everything on something you don't believe in.


    I'm not quite sure how anyone could read what I wrote and come to the conclusion that I don't believe in Zooomr.



    I passionately believe in Zooomr. In the community. In the people that make it what it is. In advancing and bettering the landscape for photographers.



    You miss the point entirely. Jake. But that's ok too.



    We are doing something amazing for photography. Zooomr is trying to redefine the $2.5 billion stock photography market in favor of photographers. We are trying to open up the fine art market to all photographers. We want to run physical galleries and publish books and magazines and make the world an amazingly beautiful place with pictures.



    You don't know anything about the Zooomr community because you are not a part of it. It is in fact one of the most vibrant communities on the internet today.



    Take a look at this video by Randyman. Randyman spent a bunch of his own money printing up half a million Zooomr stickers for our users. Randyman did this because he *is* a part of our community and understands what we're doing.



    It doesn't bother me that you don't. That you'd like to make this about business and marketing speak.



    Zooomr's business prospects are the least of my concern. Zooomr will be financially successful. Quite financially successful actually. But we will get there by embracing our community, being transparent, being honest. Well get there by treating the people that use our site with dignity and respect and always looking out for their interest.



    I don't think you will need to worry about me on Flickr anymore by the way. I made a decision yesterday to largely eject myself from the service -- except for the deleteme uncensored forum where I hang out with my pals.



    One thing I will say about you Jake is that at least you have the balls to sign your name to this criticism. And despite my replies I have a great deal of respect for your opinion and have taken much of what you've said to heart. Which is more than I can say for the anonymous posters coming from Yahoo IP addresses that take their potshots without acknowledging their clear conflict of interest.
  • I could no sooner quit talking, thinking, debating about flickr at this point than I could cut off my hand.




    Jean-Luc Godard famously observed of movie reviewers that the best way to criticize a movie is to make another movie. I would go a step further and say that, if you want to criticize, you have to choose one approach or the other: if Movie A prompts you to make Movie B, it's disingenuous for you to also write reviews describing how Movie A sucks. In other words, you can either respond with words, or you can respond with actions.





    With Zooomr you have decided to "make another movie". That's fine - it's actually laudable. But it also means that you have to let your work speak for itself. Zooomr as a service should stand as an articulate enough refutation of the things you dislike about Flickr. If it isn't, nothing you can write will change that.


  • sean_mcgee
    You may think that what Thomas is doing as a CEO is unethical or reprehensible and that's your right to think that way.


    But at the same time, that's your opinion.



    As far as morals go, he's doing nothing different than other "evangelists" throughout history have done.
  • "You may think that what Thomas is doing as a CEO is unethical or reprehensible and that's your right to think that way.




    But at the same time, that's your opinion."





    Well, of course. It's not the law or anything. People are free to do all sorts of stupid things :-)





    I'm just trying to explain to Thomas why people might look askance at him when he chooses to follow this path. He's free to take my advice or leave it.


  • For what it's worth my involvement with Flickr will certainly be winding down. At least for the short-term. I've decided to stop posting my photographs on the site. This after posting every day for 2 years, almost 1.7 million views and over 40,000 comments.


    I've also decided to quit looking at and engaging with photos of other Flickr members. And to quit any conversations in the general groups with Flickr membership.



    I'm still keeping my account and will hang out with my Pals in Deleteme Uncensored (a group ironically that Flickr won't allow you to see unless you are logged into your Flickr account, as we've been somehow coded "unacceptable" for non Yahoo eyes).



    But my activity at Flickr will drop dramatically.



    More than anything this is due to the fact that over the course of the past month Flickr has stopped being fun for me. The recent censorship thing was a catalyst, but really underneath it all Flickr has turned from one of the intense joys in my life into something miserable in my life. Much of the passion that I've felt for Flickr over the course of the last 2 years is very much dead.


  • Jason, fantastic analogy - thanks for helping me there.


    Sean, you said: "You may think that what Thomas is doing as a CEO is unethical or reprehensible and that's your right to think that way. But at the same time, that's your opinion."



    Absolutely, and I'm sure there's plenty out there that disagree with me. But hey, this is the place where I share my opinions, so sharing my opinion is OK :)



    And yes, I do think it's (at least borderline) unethical. It's certainly intellectually dishonest, and more than that, it's incredibly bad business.



    Sean said: "As far as morals go, he's doing nothing different than other "evangelists" throughout history have done."



    See, that's where I disagree, or at least where I think the real learning from this issue comes from. Marketers do this kind of quasi-devious stuff all the time. But a good evangelist knows better. Evangelism, after all means "spreading the good word"... not "ripping on your competitors to make them look bad".



    A good evangelist knows that you get more flies with honey, that taking the high road is almost always better than the alternative. Look at Stewart Butterfield's response in this thread and tell me who comes off better in the exchange.





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