Doing it right

Jake McKee helps organizations understand how to act like groups of people, rather than soulless money making machines. Jake is an evangelist for customer collaboration, online communities, and fan groups. He has a rich background in Web development, community management, business strategy, and product development.

Jake is the Principal and Chief Ant Wrangler at Ant's Eye View, a Dallas-based customer collaboration strategy practice. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.